La Casera Apple Drink, the flagship brand of The La Casera Company, a subsidiary of Jotna Nigeria Limited, last weekend won the prestigious CSD Brand of the Year Award at the just concluded 10th Marketing World Awards held in Accra Ghana.
The awards celebrate The La Casera marketing team as well as the Jotna company at large which has stayed true to its vision from inception.
The La Casera Company (TLCC) has been consistent with the quality of its flagship brand, La Casera, making it the apple drink of choice for the last 20 years. Leading the pack in the personality awards category was Emmanuel Agu, the Group Marketing Director, JOTNA (The La Casera Company) who was also honoured as one of Africa’s Top 50 Marketing Leaders.
Commenting on the award, Group Marketing Director, Jotna Nigeria Limited, Emmanuel Agu said, “This award is a fresh recognition for the hard work and innovation of the teams at The La Casera PLC. In spite of the difficulties presented by the Covid-19 pandemic, the teams continued to expand and improve its offerings. The La Casera Company always strives to provide the best product and brand experiences to its customers and consumers, and it is very exciting to be recognized by marketing professionals”.
Recently, The La Casera Apple Drink unveiled a new look, ‘fresh vibes’ and a fun groovy tune to go with it. The La Casera Company is home to iconic brands such as La Casera Apple drink, Smoov Chapman, Nirvana water variants and the Bold Franchise (Ginger, Tropical, Orange and Bittler Lemon extra).