ASSESSMENT CRITERIA

Projects/Works/Campaigns and Achievements submitted by eligible applicants will be assessed using the information submitted on the entry form via our website against the following?

For Organizational Awards; Categories under these segments are assigned to Brands, Agency’s, Public Relations Company’s and the all Marketing enabled business Unit.

Project/Work relevance– How relevant is the project and work to the mandate of the Company and the Brand, what benefit would it be to national growth and the emerging market. Show evidence of the particular need the project is addressing and its final beneficiaries.

Innovation– How creative is the project, technology involvement and how much value it has for the customers and feedbacks.

Sustainability– Indicate elements which allow it to be sustained beyond its implementation stage and indicate the duration it can serve the Market.

Efficiency and Effectiveness– How well can the project serve it purpose, what is the impact of the said project or achievement

Transparency- How transparent was the implementation process.

Replication– Can the project be replicated by other institutions, Brand, Business and other Industries within or outside the implemented country.

Policy

Individual Awards, Recipients of the individual categories of the award are recognized for outstanding contribution as senior leaders and expert in the IMC Industry.

Period of Service– Not less than one year serving in current position.

Innovation– Out of the box initiatives implemented

Leadership– Success of projects he or she works on

Integrity– Professional work ethics and good public image

Commitment– Demonstrate commitment its companies mandate and the nations development.

Achievement– Show key success and contribution to the Industry as a whole

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